Generation Y Seeks Personalized Experience
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Home builders must re-think how they market and sell to Generation Y (those born between 1981 and 1995). Generation Y has used the Internet most of their lives, from blogging to social networking, to job hunting and shopping. They stay connected 24/7. Selling homes to generation Y means that you must adapt to their culture and change your marketing and sales processes to fit this generation's use of technology. This article discusses how to communicate effectively and increase sales with Generation Y home buyers.
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