Interview with Sonja Kristofferson, Director of eCommerce, Sirius XM Radio
Podcast
In this 12-minute Podcast interview, Sonja talks about the Sirius eCommerce program, the critical need for good data, and the move to mobile. She also discusses how Sirius uses filter analytics to keep an eye on what's working with customers and why customer care means putting your own opinions aside and focusing on the needs of buyers.
Sonja Kristofferson, Director of eCommerce, Sirius XM Radio, has a solid eCommerce background: she worked the online interests for Microsoft and Bloomingdales before joining Sirius six years ago.
Since then, shop.sirius.com has become a significant channel of the business, responsible for a high percentage of sales. SIRIUS Satellite Radio is a global leader in on-demand radio, allowing you listen to what you want, when you want, wherever you are, with over 130 channels of high-quality programs and music.
Please complete the simple form below to listen to this Podcast.
