CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
white paper
Marketing is usually the first touch-point a sales prospect has on the road to becoming a valued, loyal repeat customer, and is thus a critical part of any organization’s customer relationship management (CRM) strategy.
How can a company ensure that the marketing department’s needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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