The Technology of Innovation: Using CRM to Enable Customer-Centric Innovation
white paper
Businesses must innovate not only to improve efficiency and productivity, but also to differentiate their companies and create a competitive advantage. A customer-centric approach gives companies a clear focus for their innovation efforts, and CRM technology provides the means to implement innovative approaches. This white paper explores how the right kind of CRM solution can help today’s organizations foster and implement customer-centric innovation, enhancing the customer experience as well as internal efficiencies to create a clear competitive advantage.
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