Customer Experience in Financial Services: The Currency of Differentiation
on-demand webcast
In the face of new competition and more commoditized and easily imitated products and services, leading FSIs are differentiating themselves by creating a unique customer experience. Successful delivery of a consistent, coherent, and differentiated customer experience that contributes to organic growth, however, is increasingly elusive in a rapidly changing business environment. The business enterprise must be structured for growing diversity in customers, customer segments, and new markets, while serving the explosion of delivery channels and meeting new mobility expectations for real-time, anytime service. This requires responsive technology architectures that create new and sustainable value and are adaptive to ongoing change.
In this webcast, Rod Nelsestuen, Senior Analyst, Financial Strategies and IT Investments at TowerGroup; Alain DeSouza, Senior Marketing Manager, Business Solutions & Industry at Research In Motion (RIM), and Jason Rushforth, Global Vice President of Financial Services at CDC Software, discuss the role the customer experience can play in differentiation and growth for FSIs and look at how strategic CRM and mobile technologies can help you craft and implement this experience.
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