B2B Marketing Benchmarks 2007: Insights and Surprises
on-demand webcast
In this webcast, based on the new edition of "MarketingSherpa's Business Technology Benchmark Guide," for B-to-B software, hardware or services marketers, explore the 2007 technology marketing stats including conversion rates for inquiry to qualified lead, and qualified lead to sale, B-to-B search marketing, e-mail marketing, and podcasting data and how to improve your B-to-B lead generation and lead nurturing tactics with marketing automation tools that allow for cross-platform segmentation. Representatives from MarketingSherpa and Mark Levell, Director MarketFirst Group, CDC Software feature tips that you’ll be able to use right away, in this informative presentation.
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